Chinese-owned social media app TikTok is set to triple its ad revenue in 2022 to more than $11 billion, totaling more ad sales than Twitter and Snapchat combined.
that TikTok, owned by the Chinese firm ByteDance, is set to reach $11 billion in advertising revenue this year, more than Twitter and Snapchat’s advertising revenue combined. TikTok currently boasts more than 1 billion users and is one of the most popular social media apps in the world.Spectators and participants fill Tiananmen Square during 50th anniversary celebration for the founding of the People’s Republic of China. The annual National Day holiday takes place on October 1st.
Twitter estimates to generate around $5.58 billion in advertising revenue this year, while Snapchat is expected to bring in $4.86 billion. Earlier this year, Breitbart Newsthat users spent around $2.3 billion on the popular video-sharing app TikTok in 2021. This includes transactions made on the iOS version of TikTok’s Chinese counterpart app Douyin which is more heavily censored in order to align with Chinese law.
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