China's latest nationalistic war blockbuster will soar past $500 million this week, but it's unlikely to break as many local box office records as many initially expected.
The downshift, reflecting less heat in China’s 2022 Lunar New Year theatrical market than expected, has applied to the country’s whole slate of holiday tentpoles. During the seven-day festival period — during which the bulk of the Chinese population is off work, relaxing, celebrating and luxuriating with family and friends — total theatrical revenue totaled $941.6 million , according to regional consultancy Artisan Gateway. That’s down 21 percent from 2021’s huge Chinese New Year haul of $1.
The takeaway signals a solid outcome for China’s major distributors and exhibitors this year, albeit a slight comedown from the overwhelmingly energized 2021 holiday frame, when Chinese filmgoers returned to the cinema en masse after approximately 12 months of movie theater shutdowns due to China’s early experience of the pandemic.
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