Chicken nugget demand is flatlining — here's what happened

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The U.S. might be losing its taste for chicken nuggets for 3 main reasons: - Health concerns - Media attention - New competition.

Consumer preferences might be changing for three reasons: health concerns, media attention and new competition.

If you've lived in the United States for the last 40 years, chances are high you've had a chicken nugget. They've long been a staple for families — Americans ate 2.3 billion servings of them in restaurants last year, according to The NPD Group. . Nuggets are even seen less often on the kids' menu, where they've long been a mainstay for busy parents, according to Datassential.

Chicken nuggets aren't seen as the most wholesome protein option. When CNBC did an informal poll in New York's Times Square, no one knew exactly what is in a chicken nugget. The products have also been at the center of bad press, including a debunked "pink slime" photo allegedly showing what nuggets are made of, and recent recalls.

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