Chick-fil-A is testing out two new restaurant concepts — a four-lane drive thru with a kitchen above and a walk-up store for digital orders — as it becomes the latest chain to try to get customers to skip the dining room.
Chick-fil-A
app and then receive their meals at one of two lanes dedicated for mobile orders or order as usual through a regular drive-thru lane. That model’s kitchen is about double the typical size. To get the food from the kitchen to customers, the restaurant will use an overhead conveyer belt with chutes down the sides, a system similar to that already in some restaurants, according to the company.
The pick-up location is just that: Customers order ahead and then walk into the store to pick up their orders. It’s slated to open in New York City next year and is designed for urban locations with lots of foot traffic.Speedy service is key for fast food restaurants, especially at the drive-thru, where. And digital orders can make for longer lines inside restaurants, where people kept waiting get frustrated.
In recent years, fast food restaurants have been experimenting with new formats, including drive-thru systems that get customers through the line more quickly and smaller stores that cater to people who don’t want to eat on premises.
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Chick-fil-A wants to send your drive-thru chicken on a conveyor belt and down a chute | CNN BusinessChick-fil-A is testing out two new restaurant concepts — a four-lane drive thru with a kitchen above and a walk-up store for digital orders — as it becomes the latest chain to try to get customers to skip the dining room.
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Chick-fil-A wants to send your drive-thru chicken on a conveyor belt and down a chuteChick-fil-A is testing out two new restaurant concepts — a four-lane drive thru with a kitchen above and a walk-up store for digital orders — as it becomes the latest chain to try to get customers to skip the dining room.
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