Out goes 'Finding New Roads', in comes 'Together Let's Drive' as Chevrolet's new slogan
Chevrolet is changing with the times, and adopting a new slogan that is more upbeat and adventurous. It’s “Together let's drive” and it replaces the old tagline of “Find New Roads.” During a media briefing earlier today, Chevrolet officials broke down the slogan and noted “Together” is a “symbol of our partnership,” while “Let’s” is an action word that’s “active” and “right now.” The third and final piece of the puzzle is “drive,” and that’s the “internal drive that powers Doers.
2024 Is Already Shaping Up To Be A Busy Year Besides talking about the new motto and upcoming Equinox EV, officials dropped a few hints about what’s in store for 2024. In particular, a slide was shown suggesting there will be Corvette and full-size SUV news. That’s likely a hint the highly-anticipated Corvette ZR1 will be introduced next year, and joined by the facelifted Tahoe and Suburban. GM CEO Mary Barra also recently confirmed the next-generation, ICE-powered Equinox is coming in 2024.
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