BW Velocity | CHERY AUTO PHILIPPINES, local distributor and service provider for the Chinese automotive brand, has been known for its crossover/SUV products, particularly its line of Tiggo-branded vehicles.
In an exclusive interview with “Velocity,” company president Errol Dueñas said, “We’re planning to bring in sedans, but we’re carefully assessing the market first. There are a lot of players in that segment, and we need to assess pricing carefully.”
And that’s probably the underlying theme that the auto brand is also pushing with “The World of Luxury” roadshow it kicked off recently at the SM Aura Premier in Bonifacio Global City, Taguig. The star of the “bespoke experience” is Chery’s all-new flagship Tiggo 8 Pro. Coming in two powertrain choices — a 1.6 turbocharged gasoline direct injection, and a plug-in hybrid electric vehicle , both showcase a more upmarket feel and a considerable range of tech goodies and touches.
In April, Chery Auto Philippines reported a 143% increase in sales versus the same month last year, along with a “best-ever” monthly figure. All the attention accorded the Tiggo Pro 8 is also a way for Chery to highlight its first PHEV, priced P2.45 million. Out of the 20 dealerships the company has thus far, 12 are equipped to sell and service the model. The executive observed that more people are starting to look at electrified vehicles anyway — driven by both the aforementioned fuel cost, coupled with a genuine curiosity at going greener. “At our road show, a lot of people have already been inquiring about our PHEV.
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