Is that the sound of a bubble bursting? A new report suggests that AI may be losing some of its appeal with consumers.
that the app saw its first ever dip in user numbers last month. In fact, mobile and desktop traffic to the bot’s website shrank by nearly 10 percent globally in June. Downloads of the bot’s iPhone app also declined. It’s unclear exactly why the chatbot is seeing such a drastic drop in user engagement, though people have theories.from Similarweb, a web analytics and market intelligence firm.
The report shows an explosion of web traffic after the bot’s launch last November; after that, engagement grew at a meteoric rate, only to slow in March and then slump in May. Visitor engagement per visit to the ChatGPT website has also been dropping, the report notes—meaning that the people who do visit the site are spending less time there. Similarly, the report notes that another popular AI chatbot, Character.AI, also saw its engagement levels decline in June.
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