If being a model, author, and activist weren’t enough, thecharlihoward's latest endeavor pushes her into a new role: beauty entrepreneur.
, and gender fluid model twins, Joseph and Jake DuPont among them—all of whom are using their platforms for change. “Following my work on the All Women Project I knew that whatever I did in the future had to be diverse. It really taught me what having different body shapes and real bodies [in imagery] can do,” says Howard, who pushed for unretouched photos that didn’t hide scars or acne marks.
The products themselves also strive to break new ground. Focused on portable hydration essentials, the line features flower-style stickers to treat pimples, retro cube hair ties, and a sheer balm for chapped lips. The designs, all of which Howard sketched herself, have a charming, almost childlike sensibility, a quality she insists gives her products cross-generational appeal. “I think all women love a bit of cuteness,” she says.
Finished with a groovy ’70s-style logo, the Squish packaging is designed to offer users what Howards calls the “influencer experience” of unboxing a new find. More than providing instant gratification though, the packaging also happens to be biodegradable. “Throughout this process I've been learning about what’s recyclable, what’s sustainable,” says Howard who worked for months to find viable environmentally-friendly options. “Tissue paper looks great on Instagram, but it doesn’t biodegrade.
With her first drop of Squish goodies out in the world, Howard has big plans for the brand’s future. “We’re already at work on a paraben and sulfate-free moisturizer and I’m really excited about that [as] I want this to be a skincare brand first and foremost, focused on young skin and helping girls feel good about themselves,” she says. “That’s our main message.
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