EXCLUSIVE: Luxury labels are “naturally evolving” toward producing and making their own indie feature films, says Charles Finch, founder and chief executive of Finch and Partners
, the consulting firm that has been the prime mover in enabling “a synergy of content” between the entertainment sector and the crème de la crème of brands.Breaking Baz: Ruth Wilson On “Huge Act Of Stamina” Needed To Perform For 24 Hours With 100 Men On London Stage; Mud, Glorious Mud For ‘All Quiet On The Western Front’
He adds, ”Not only are they dressing them, but they’re supporting their causes, and I’m trying to push luxury groups into stepping one step closer” to go beyond, for instance, the short filmsA variety of brands have worked with top directors to shoot content for commercials and advertisements. Finch says he remembers the three-minutenearly two decades ago. “That was a game-changer. The features are next,” says Finch.
Clair Ingle-Finch, the group’s managing partner, notes that the labels want to be at the intersection of “investing and supportive of emerging filmmaker talent,” and “because we are at the intersection of luxury brands and entertainment, we are helping to make this happen.
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