A fund led by asset manager BlackRock, including Harbourview Equity Partners and Goldman Sachs, is backing the 'Judas and the Black Messiah' and 'Just Mercy' multimedia firm.
BlackRock’s backing arrives through its BlackRock Impact Opportunities Fund, which targets investment in companies owned or led by individuals from underrepresented communities. “In particular, we will markedly expand our efforts in the development and ownership of IP, strengthen our connectivity with consumers and broaden the range of services provided by our brand vertical and representation partnership,” stated King of plans for deploying the capital.
Macro, based in Los Angeles, has 30 staffers currently, and includes the Stacey Walker King-run in-house creative agency Brand Macro and Stephanie Piza-led brand management firm UNCMMN. Other investors in the company include AMC Networks, Essence Ventures and financier Clara Wu., an acclaimed film which nabbed five Oscar nominations but was released simultaneously in Feb. 2021 on HBO Max and in theaters in the depths of the pandemic and grossed about $7.5 million globally. The Michael B.
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