SPONSORED: Changes Ahead for B2B Customer Service in a Digitally Driven World with SAP_CX
The game is changing for business-to-business customer service organizations. Not only are B2B companies increasingly looking to customer service for growing revenue and brand value, but business customers themselves are also becoming more demanding and their issues are becoming more complex—especially following the recent and ongoing global supply chain disruptions and the emergence of more intelligent product and service offerings.
Then there’s the influx of digital-native customers and employees into the workforce, greater numbers of customer service agents working remotely, the rapid shift to digital-first experiences in the past two years, more intelligent B2B offerings that are sold as a service, and businesses everywhere expecting— and needing—fast resolutions to often urgent issues.
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