The CHANEL store is a refined art piece in its own right — a pure, cool, cube outside and a warm light-filled oasis inside.
“Trying to get a building built during coronavirus, it’s really heroic and hard and stressful” said Marino, who started the project at the beginning of COVID-19. “These times are not fun to build it.” Even if it wasn’t completely done — which fortunately it is — “you can’t miss this incredible December season,” he said.“Give them a really tall ceiling, and they’ll all lie down. And that’s what I did. It’s an extraordinary tall volume with the staircase that makes it stand out,” he said.
He described the 40-foot white staircase going up as “a wow with a big skylight on top of it, flooded with light.”“You can’t do that everywhere,” he said. He said the white marble stairway looks like it’s rising to heaven. On the second floor are shoes and ready-to-wear showcased in dedicated salons. Optic white and glossy black ankle boots and metallic strap pumps are part of the shoe selection between Black Belt Collection Parallelo light fixtures by Peter Marino for Venini and a Fran Taubman Aluminum Plate coffee table.
“Business is very strong. The good news is our growth, which is well ahead of the market versus 2019, is being achieved through healthy fundamentals which build the brand for the long term. We’re creation-led and we’re hyperfocused on the quality of the client experience.
One of their fastest-growing channels is their fragrance and beauty omnichannel. “It’s not coming at the expense of wholesale, which continues to grow in those market that we’re present with our boutiques,” he added.
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