The rise of direct brands is causing some ad agencies and PR firms to rethink their business models.
Hello, Welcome to the Advertising and Media Insider newsletter. First, a PSA: We're publishing our first list of rising CMOs later this summer, and we want your ideas. Read the criteria and how to make a nomination by August 15 here. On to the news: We're seeing the rise of direct brands impact the marketing and advertising world in new ways.
Hello, Welcome to the Advertising and Media Insider newsletter. First, a PSA: We're publishing our first list of rising CMOs later this summer, and we want your ideas. Read the criteria and how to make a nomination by August 15 here. On to the news: We're seeing the rise of direct brands impact the marketing and advertising world in new ways.
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