More than ever, international brands need to find a trustworthy local partner and stay curious about China, said the founder of the largest fashion trade show in Shanghai.
Founded in 2014, Ontimeshow was born at a time when a slew of Western-trained Chinese fashion designers decided to move to Shanghai and launch their own brands as the nation’s appetite for one-of-a-kind design started to grow.
It recently completed the renovation of a 46,300-square-foot space, called Ontime Center, inside the historic Joint Savings Bank Warehouse by the Suzhou River on the Bund. The center will be used to host pre-season trade shows and serve as an event space. Between 2020 and 2023, there has been a period of stabilization. There was a period of time in the middle of the pandemic when people were under quarantines in the West while people in China were free to move around. So the business was growing very fast. Part of the reason for that was that people couldn’t travel, so all the spending went into shopping.
This year is our 10th anniversary. These Chinese brands that have grown up with us have also been in business for 10 years as well. From the side, we see that most of them have found a clear path going forward. Some value commercial scale, some pay more attention to self-expression, and some focus on a single category. They all found success in their respective market segments.It’s a different time now.
Then we have our latest project, Ontime Center. It’s a flexible venue that provides more diversified services for brands, such as pre-collection showrooms, monobrand showrooms, as well as fashion showcases, and networking events.
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