“Negligence nor mismanagement nor woeful acts of God were not the reasons – much of this was the result of injustice!” said National Beverage CEO Nick Caporella.
The maker of LaCroix blames"injustice" for the popular flavored sparkling water's declining sales and profits. By Hamza Shaban Hamza Shaban Technology reporter Email Bio Follow March 8 at 3:52 PM The leader behind LaCroix took the unusual step of apologizing for a bad quarter. Then he blamed the flavored fizzy water maker’s weak performance on “injustice” and compared the company to a disabled person.
Though LaCroix has soared along with the rapid growth of carbonated waters, the brand faces increasing competition from deep-pocketed rivals. Last year, PepsiCo released its own line of sparkling water called Bubly and spent $3.2 billion to purchase SodaStream, the do-it-yourself seltzer maker. Coca-Cola made an acquisition of its own, snapping up the Mexican sparkling water company Topo Chico, which has a devoted following in Texas.
Caporella’s statement following the earnings report did not address the lawsuit, but he continued with a jarring metaphor.
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LaCroix maker’s CEO blames ‘injustice’ for poor sales, compares job to caring for a handicapped personNational Beverage Corp. Chief Executive Nick Caporella, who has never quite stuck to the earnings-report script, deviated from the path in a much more extreme way Thursday.
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LaCroix maker’s CEO compares job to caring for a handicapped person, blames ‘injustice’ for poor salesWhen the CEO of LaCroix's parent company said that his job was like 'caring for someone who becomes handicapped,' he meant that “it just requires a lot of tender, loving care,” a spokesman told MarketWatch.
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CEO of LaCroix maker blames 'injustice' for plummeting sales and promises that customers will remain loyal to the 'LaLa feeling' the drink providesThe CEO of LaCroix's parent company offered a bizarre apology on Thursday after sales plummeted in the most recent quarter.
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LaCroix maker share's tank after bizarre CEO comments. Guggenheim cuts to 'sell'The fallout continued Friday for National Beverage as the LaCroix maker's shares tanked following an earnings release on Thursday that blamed the company's dropoff in profit and sales on 'injustice.'
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