Karla Welch, stylist to Justin Bieber, is using her brand The Period Co. to make sustainable menstruation products and address period poverty.
“Periods? Soon everyone will want one,” she quipped. “What happens if we make a period a superpower? Because it is a superpower.”, has been using her fashion expertise to create an accessible, sustainable menstruation product, while addressing period poverty with her brand The Period Co., whichThe company sells period underwear in sizes ranging from XS to 6XL and in an array of styles, including boyshorts and an adaptive offering. Prices range from $9 to $28.
At the same time, Welch said she had become “obsessed with the amount of waste was creating every single month.” From there, it was a “lightbulb moment” to create her own sustainable period underwear that also addressed a larger issue: period poverty. For starters, the price point was key. The Period Co. underwear is affordable in comparison to other options on the market; some are nearly $40 a pair.“We are all about talking to our community and galvanizing our community. When we launched, we took that Zappos customer service initiative, and we still do. If anybody has a question about periods, we’ll pick up the phone and talk to them,” she said.
“We had a couple advisers being like, ‘Wait till you’re making more money,’ and I was like, ‘No, literally, that’s just not who we are,'” she said. “It’s a human rights crisis that period poverty exists. One in four girls in the United States doesn’t have products, and the numbers are even higher globally.”
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