.DrLancerRx treats patients like Beyoncé, Jennifer Lopez, Victoria Beckham and Kim Kardashian.
In about two weeks, patients of Dr. Harold Lancer will again be able to get their various skin-care fixes, but the Beverly Hills office is taking a strict approach to reopening.
Lancer said before voluntarily closing his office in March, before it was state ordered, it was seeing between 30 and 40 patients a day. When he starts the second week of May a “soft” reopening of his 12,000-square-foot office on Rodeo Drive, where he’s had his solo practice for more than 30 years, it will only be him and three staffers, and they will see only 10 patients a day.
Should there be another surge in cases of COVID-19 later this year — Lancer is assuming it will happen based on his research and that “it’s the nature of humanity to misbehave” — the measures he’s putting in now, along with more experience in telemedicine, will leave his office in a good position.But Lancer is looking forward to getting patients back in the office. He’s been receiving “at least” 20 texts or calls a day for the past nearly two months from patients with various skin concerns.
In an effort to do that and push his practice along, Lancer made the decision to purchase four new treatment machines, including a plasma generator, for his practice. They’ll be available soon upon reopening, certain of which will offer therapies completely new to the U.S.
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