CBS News relaunched its 24/7 news streaming network with a slate of new programming and investments in local streaming networks that will feed into the service.
With those launches, CBS will have 14 local news streaming networks that will feed into its service, including New York, Los Angeles, Boston, San Francisco Bay Area, Minnesota, Philadelphia, Denver, Pittsburgh, Chicago, Dallas-Fort Worth, Sacramento and Baltimore.
"The user experience is quite sophisticated in its ability to alert users to special coverage and big moments as they happen through a frictionless national to local experience," said Wendy McMahon, president and co-head of CBS News and CBS Television Stations. "We'll be able to seamlessly surface local stories to a national or even global audience."
CBS' local news streaming networks will give the new service an additional 15,000 hours of live local news per year by the end of 2022, per McMahon.CBS News was one of the first major news networks to launch a streaming network in 2014. The service, then called CBSN, continues to be free and ad-supported.
"The model works were profitable and we're growing," said Neeraj Khemlani, president and co-head of CBS News and CBS Television Stations. "News is a public service for us," he added. McMahon noted that offering an ad-supported product helps CBS' advertising sales team sell ads that reach more people via both streaming and linear TV.As part of the revamped service, CBS also unveiled new streaming shows and documentary projects that will feature some of its biggest broadcast stars, like Norah O'Donnell and Gayle King.
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