In a significant changing of the marketing guard, CBS will hand the main duties of promoting its shows and platforms to Mike Benson, who has spent the past four years as marketing chief for Amazon …
, who joined CBS in 1972 and has been a key contributor to the flagship broadcast network’s top-rated run in recent years, will pass the baton to Benson at the end of the 2019-20 season.Benson is joining the company as president and Chief Marketing Officer, with Schweitzer becoming Chairman, CBS Marketing. In spring 2020, Schweitzer will become a special advisor to the company, with Benson taking the top marketing post. Prior to Amazon, Benson held senior positions at ABC and Time Warner.
Nevins said Benson is the “perfect leader” to inherit the mantle from Schweitzer. His “breadth of experience matches all parts of our content business. Mike has been an accomplished, award-winning marketing leader at several major media companies, driving marketing for Amazon Studios and Prime Video through this period of growth for their original content strategy, and orchestrating cutting-edge campaigns for many of ABC’s network-defining series.
Nevins noted that Benson began his career at CBS stations WCCO and KCBS. He also worked at Viacom-owned MTV Networks and VH1. At Amazon, he shepherded campaigns for shows such as The Marvelous Mrs. Maisel and many others. In his stint at Time Warner, he was Chief Creative Officer for the Time Warner Global Media Group, spearheading partnerships with marketers across the corporate portfolio, including HBO, Warner Bros., Time Inc. and Turner Networks.
In a 12-year run at Disney, Benson was EVP, Marketing for the entertainment group. He developed campaigns for shows across dayparts, including
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