Dr. Phil’s decision to call it quits last week came months after producers tried and failed to revamp the long-running CBS daytime show in a desperate bid to lure back skittish advertisers.
After years of Dr. Phil McGraw staging dramatic “interventions” with wayward teens and squabbling families, CBS insiders were concerned that viewers and advertisers alike were lumping in Dr. Phil with other “quack doctors” who have left TV in recent years.
But during an episode last week, commercial breaks were full of spots for vitamin supplements, personal injury law firms, public service announcements on vaccines and quitting smoking — as well as multiple in-house ads for other CBS shows.“There was clearly a cash issue. They have not had advertisers of the past stay on. This includes household consumer brands.”
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