CBS and Viacom could announce a tie-up – hoping to compete with tech giants that are increasingly investing in content:
as a merger announcement, according to information obtained by CNBC. The companies have been circling a re-combination for over a year, after splitting up in 2006.The potential merger comes as the traditional media landscape consolidates for scale to better compete with the tech giants including Netflix, Apple, and Amazon that are increasingly investing in content.
A quick refresher: Comcast officially acquired NBCUniversal in 2013, AT&T now owns WarnerMedia, and Disney is now integrating the majority of 21st Century Fox assets. Now that CBS CEO Les Moonves — who had previously resisted the merger — has been ousted, the merger appears more likely to proceed. The content possibilities for the combined company are vast, and that strength would allow a combined entity to better compete as cord-cutting steadily worsens and the streaming wars reach their peak.
Additionally, both companies have strong options for developing out original content, like Viacom's Awesomeness TV and CBS' Simon & Schuster. With their combined resources, the companies could focus on creating shows and movies ripe for their own services or even for out. Overall, a potential merger seems to point up for both companies, and also more likely to happen than ever.Cable networks: Showtime Networks Inc. , CBS Sports Network ; Pop, Smithsonian Channel
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