Hong Kong's privacy watchdog ordered Cathay Pacific to make a data privacy policy. Did Cathay go too far?
is brutally honest or very creepy. Or perhaps it is both as Cathay becomes the latest airline to straddle personalisation and privacy while complying with growing regulatory oversight. British Airways in July received a GBP 183 million fine for a data breach last year.
The policy appears to be in response to an order from Hong Kong’s privacy commissioner for Cathay to implement a data retention policy. That was one of eight actions in a June, which is the middle of a three-year restructuring, in response to a data breach affecting 9.4 million Cathay customers. Cathay wrote in an e-mail to passengers the policy is “part of our ongoing commitment to transparency.”
The policy also mentions collection of “your images captured via CCTV in our airport lounges and aircraft.” Cathay could not explain its CCTV system on aircraft, if this was extended to lavatories, and if any in-flight entertainment system had an activated embedded camera. Earlier this year carriers including Singapore Airlines rushed to say cameras in their entertainment system were deactivated.
Data harvesting extends beyond passenger interactions with the company. “We may also collect information about you that is publicly available online, including your social media profiles,” the policy says. The e-mail announcement to customers said, “We want you to know that your personal information is secure.” However, the policy warns that “No data transmission…can be guaranteed to be secure” and that Cathay’s safeguards are “commercially reasonable.”
While the general policy allows passengers “to access certain personal data” Cathay has collected on them, consumers in mainland China can request “a copy of your personal data” with no stated exclusions. Residents of the US state of California can request what information Cathay shares with third-parties and who those third-parties are. The appendix for Korea specifies the names and purposes of Cathay’s 28 third-party data processing providers.
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