Casper reportedly prices IPO at $12 a share, which is at the low end of estimates
The mattress maker cut its price range from $17 to $19 per share, to $12 to $13 per share, according to a Wednesday regulatory filing.
Samurai Messenger Service prepares to deliver a packaged mattress from the bed delivery company Casper in New York.Casper on Wednesday evening priced its initial public offering at $12 per share. "When Casper's last [funding] round was done, the mattress category was growing quite nicely," said Dan McCarthy, an assistant professor of marketing at Emory University's Goizueta School of Business. "Over the last 12 months, slowness showed up. ... I think they are just late to the market."
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