Casey Bloys talks HBO Max, GameOfThrones finale and subscriber loss discrepancy
That last matter, at least, was quickly brushed aside. Bloys clarified that HBO added subscribers in Q2. It was the larger umbrella of the Home Box Office that saw declines, and that was on account Cinemax’s declining reach. “Cinemax, which is being repackaged, that’s where the losses were,” said Bloys, who was unclear on the future of the pay cable sibling.
Speaking to the larger corporate strategy, Bloys talked about HBO’s bulking up original offerings — as evidenced by the first half of the year. He referred to 2019 as a “big leap,” noting the commitment to expanding originals to Monday nights has already paid dividends., with its 19 Emmy nominations, turned out to be HBO’s most-watched limited series since 2001. 12 million viewers have already watched it across platforms.
“We weren’t just filling hours to fill hours,” said Bloys. “There’s not one show we aired that I wouldn’t have aired two years or five years ago. And Monday is not a night where we’re looking to burn off programming.” Bloys did briefly acknowledge HBO Max, noting he was “flattered” by the name. Details beyond that, he insisted, would come down the line from Bob Greenblatt — though he anticipated the service being “broader and complementary” to his own programming. “HBO, as it exists, will be the core of any offering,” he said. “And they have given us the funds to assure us of that.”
The bulk of Bloys’ half-hour with the Television Critics Association in Beverly Hills volleyed back and fourth over two properties that are, for all intents and purposes, essentially over:
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