Carlos ‘Charly’ Pérez has been named the SVP of Communications and PR for Warner Music Latina.
In his new role, Pérez will craft strategies to promote WM Latina’s artists and people across a wide range of different media outlets to a business and consumer audience. He will also work closely with, svp of marketing and artist strategy, as well as Hector Ruben Rivera, svp and head of A&R, Latin Music, who both also report to Andrade Dirak.
Indeed, he started out 26 years ago working as an assistant to the International department at Mexican media company Televisa, where he later became a label manager. He later joined Univision Music Mexico as a label manager, focusing largely on regional Mexican music and working with acts like Los Tigres del Norte, Ana Bárbara, Banda El Recodo and Jenni Rivera, and subsequently moved to Miami as press and television coordinator.
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