Carl's Jr.'s Beyond Famous Star burger inspired a second iteration
For Carl’s Jr., its Beyond Famous Star burger has been the chain’s most successful burger launch in the past two years, with more than 4.5 million sold to date, many to new customers. So successful was this launch, Carl’s Jr. made it a permanent menu item.
Today, Carl’s Jr. announced a second iteration for those customers–the Beyond BBQ Cheeseburger, available for $6.29 for a limited time. Developed with its signature Western Bacon Cheeseburger build in mind, the Beyond BBQ Cheeseburger includes Carl’s Jr.’s original BBQ sauce, American cheese and onion rings and is served on a sesame seed bun.
What this means exactly is that these brands are confident enough in their plant-based burger performance to make some room on their menus for more, and doing so “With more than 4.5 million Beyond Famous Star burgers sold to-date, we knew we were onto something great and could not wait to keep innovating with this offering,” Trevino said.
“With all new burgers, we ensure they meet the benchmarks for taste, uniqueness, quality and craveability. With the new Beyond BBQ Cheeseburger, we worked to ensure the burger exceeded all consumer testing metrics,” Trevino added.
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