Recent history suggests that if you want Oscar noms for your international prestige title, a Cannes premiere is the ideal launch pad.
In short: A lot of Oscars play for a festival with supposedly waning awards reach. So what happened?
With so many structural factors working against it, why has Cannes still managed to deliver a growing number of Oscar contenders? Other structural changes within the industry have benefited Cannes. Although Netflix dinged the French event by withholding its films, it also arguably helped the fest by broadening the audience for non-English-language filmmaking. One of the happy surprises of Netflix’s business model is how it has encouraged streaming viewers of all ages to become more accustomed to watching subtitled content, as long as it engages them .
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