Some of the changes to the M&M characters include having the green M&M switch its footwear from boots to sneakers.
Mars, whose brands also include Twix and Snickers, said that it will also put added emphasis on the ampersand in the M&M’s logo to demonstrate how the brand aims to bring people together.
The move toward inclusivity and embracing individual differences comes at a time when consumers are growing increasingly aware of how products are marketed to them. Mars is aware of this, having had to change the name of its Uncle Ben’s rice brand in 2020 due to criticism. Quaker Oats’ Aunt Jemima brand pancake mix and syrup — part of PepsiCo — also made changes last year.
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