A Canadian court of appeal will allow a class action suit to be brought by social media users accusing Facebook of age, gender and race discrimination in online advertisements, the plaintiffs’ lawyer said Wednesday. | AFP
The class action could see the social media giant paying damages to thousands of residents in Canada’s Quebec province who have used the platform to search for jobs and housing since 2016, according to court documents.In an email to AFP, lead lawyer Audrey Boctor alleged “widespread discriminatory practices” in Facebook’s targeted ads.
“Algorithmic discrimination that prevents certain groups of people, such as women and older workers, from receiving job advertisements is just a modern form of the same type of discrimination that is prohibited” in Canada, she said.
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