When it comes to describing a certain type of film, the word blockbuster dates back nearly 80 years. It was first used in the 1940s in film trade magazines such as Variety and Motion Picture Herald.
There are three other reasons Avatar might be regarded as a forgotbuster.
Films were often retrofitted for 3D as studios sought to capitalize on Avatar’s success. This resulted in many sub-standard films being released that offered this supposed 3D experience–and cast Avatar as the film responsible for this surge in bad 3D. Given that Avatar’s cultural footprint was temporary, what then will happen to Avatar 2? Will it endure?
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