Peacock will have 5,000 hours of live coverage which is aimed at bringing in more subscribers to the platform.
Universal launched its Peacock streaming service in 2020 with the hope that the Summer Olympics would make it a must-have. It didn't quite work out that way. And in the age of social media, consumers let the company know loud and clear that its efforts missed the mark when the pandemic-delayed Games in Tokyo aired in 2021. The streamer's programming was both underwhelming and hard to find, users complained.
Universal parent company Comcast Corp. on Wall Street will be watching carefully. The cost of launching Peacock and turning it into a viable competitor to Netflix, Amazon Prime Video and others in the streaming wars has put pressure on the company's financial performance. The service lost $348 million in the second quarter, according to the company's most recent earnings report, though that's better than the $651 million the unit lost a year earlier.
or Peacock covers those who aren't available during the day. To think in today's environment people aren't going to know the outcome is unlikely.' Universal has the latitude to expand its coverage across new platforms because its rights deal for the Olympics covers every video technology invented during the term of the contract that runs through 2032. Lee Berke, president of LHB Sports, Entertainment & Media, said
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