Looking to further your Barbie fantasy? Just head to lower Manhattan for the Malibu Barbie Café
The café is designed to transport guests to 1970s Malibu, California, complete with a Barbie-esque color scheme, beach motifs and retro décor. There will be immersive spaces and photo ops inspired the icon herself, Malibu Barbie. There's even a life-size Barbie Box to show off your best pose in an Instagramable-worthy photo.
In a press release, Julie Freeland, the Senior Director of Location Based Entertainment at Mattel said, “At Mattel we are always looking for exciting, new ways to bring the Barbie experience to life. From the beach-loving décor to the menu, every detail has been thoughtfully designed to celebrate the iconic Barbie style, with nostalgic details fans will love.”
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Small businesses want a piece of Barbie's worldIt is Barbie’s world, and U.S. small businesses hope their social-media marketing can help them cash in on it. From Malibu makeovers to striped dog bandanas to hot pink cocktails, many small business owners have latched on to Barbie-inspired products to get more eyes on their websites and social media accounts ahead of Friday’s U.S. release of “Barbie,” the movie set to become a cultural sensation. But as Mattel-licensed Barbie marketing and products flood big companies' stores, hotel suites and social media posts, small firms also seek to capitalize on the hype.
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