“The Man Who Knew Nothing About Risk”
... We had decided to give credit cards to absolutely anybody who wanted them. You got a up to $10,000 credit limit. Elon had told the woman who was rolling the service out that he wanted a million people to be using the new credit card by the end of the year. Fortunately, it was about two levels down from the front page, and so not that many people were able to discover this. Some people did; they wrote us back and said, “This is fantastic, I haven’t had credit in years.
he did discuss his ambitions to make Twitter a place for payments. It’s a “high priority!” More to the point: Twitter needs money transfer licenses for that, which Musk says he’s applied for. But his ambitions sound bigger than just payments — he wants high-yield money market accounts “so that having a Twitter balance is the highest-yield thing that you can do,” he says. And, you know, debit cards, and checks, and maybe eventually loans. But payments, Musk says, would make Twitter more friendly to e-commerce.
If you have a large enough audience, you can market things on Twitter, but the conversion rate is sort of terrible and everyone knows it, Green says. But that’s also true of regular marketing. Still, “the customer acquisition costs on Twitter are higher, and that’s why you don’t see the same kind of ads on Twitter as you do on Instagram,” he says.
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