Can China propel HobbsAndShaw to blockbuster status?
’s tributes to fast cars and bulging muscles have been hugely popular in China, where anticipation for the newest spinoff is sky-high. Chinese moviegoers also love the Rock, and helped salvage his most recent movies, “Skyscraper” and “Rampage.”
Nearly 600,000 users on the popular Maoyan ticketing platform have indicated that they’re looking forward to the film. The group skews slightly male and primarily consists of ticket buyers in their 20s, with 41% of respondents hailing from China’s second-tier cities. Despite a recent slowdown, China’s box office has been expanding for most of the past 15 years, with 15,250 new screens built across the country since “The Fate of the Furious” hit theaters. But viewers’ tastes are becoming increasingly sophisticated, and the local industry in China has begun to meet audiences’ appetites for big-budget spectacle in a way that once only Hollywood was able to satisfy.
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