Companies like BMG are organizing songwriting camps to turn Chinese talent into superstars
BEIJING — In the foothills of the Great Wall, in a hotel room outfitted with recording studio equipment, musicians from the United States, the United Kingdom, Panama and the Netherlands, among other countries, are trying to create China's next pop hit.
But it's not just trying to imitate a South Korean sensation. The project is "part of creating that distinct sound for China," says, BMG's vp for global writer services. "The artists have a clear idea of what they want, and it's different from K-Pop or U.S. pop, but it is influenced by those genres.", aka J.Zen, is a case in point.
The label already runs five SoundLabs a year in China and has plans to expand into cities such as Chengdu, the home of Chinese hip-hop. "We're trying to be ahead of the game," says Wolf. But developing the Chinese music market isn't straightforward. For starters, there is a lack of world-class songwriters. "Especially in the time of the one-child policy, families did not want their children to become music producers," says Wolf, noting that parents preferred that their children pursue more stable careers.
Lyrics are one of the challenges that Western songwriters often find when working in China. Lyrics are one of the challenges that western songwriters often find when working in China. "I had to avoid sensitive subjects such as sex, profanity, politics and anything that could be looked at as offensive," says, who attended a Sony/ATV song camp in China last year.
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