Chocolate-maker Cadbury has taken down a website that encouraged people to hunt for treasure in the U.K, after it faced a heavy backlash on social media.
div > div.group > p:first-child"> The site, part of a promotion for its Freddo Treasures chocolates featured images of U.K. heritage sites and encouraged people to go treasure hunting for gold and jewelry. One part of the site stated:"Unearth the fortunes of Rome in Somerset … Grab your metal detector and go hunting for Roman riches!"
It also stated:"Go on a real treasure hunting adventure. There's plenty of real treasure out there still to be discovered. So, what are you waiting for? Explore the U.K.'s top treasure hotspots and see the riches already discovered on display at national sites." But experts were not impressed, calling it"ill-advised" and"irresponsible." Archaeologist Ian Trumble tweeted:"The #cadburytreasurehunt by @CadburyUK actively promotes the gleeful destruction of archaeological sites and undermines years of public heritage education."Dr Kristina Killgrove, a bioarchaeologist, tweeted:"TFW it's 2019 and a chocolate company thinks it's a good idea to promote their brand by encouraging illegal excavation and looting.
"It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts and we are grateful this matter has been brought to our attention. We can now confirm that the webpage has been taken down and we are updating the content to focus solely on directing families to museums where existing treasures can be found," the statement added.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Venezuela seeks to restore power amid looting – Venezuela crisisUS and dozens of other countries recognise opposition leader Juan Guaido as the oil-rich country's interim leader against President Nicolas Maduro, who refuses to step down and accuses Guaido of being a US puppet.
Baca lebih lajut »
Venezuela seeks to restore power amid looting; China offers helpPresident Nicolas Maduro's government scrambled on Wednesday to return powe...
Baca lebih lajut »
Germany agrees to speed return of loot from former coloniesThe commitment comes after a study commissioned by French President Emmanuel Macron in November 2018 recommended returning African treasures held by French museums.
Baca lebih lajut »
Investors should encourage a resurgence of local community bankingThe number of small town banks has diminished, creating a thirst for new entrants into a vital part of America's economy.
Baca lebih lajut »
US business groups encouraged by prospect of US-China deal
Baca lebih lajut »