The base-first strategy, with Fox as the linchpin, has put Trump’s reelection campaign in mortal danger
from 2016, the Mercers, have bailed on Trump. .
The person who pioneered Trump’s base-first strategy, and who had the biggest hand in creating the modern political environment, is the late Fox News founder, Roger Ailes. “Cable is about one thing: niche. The loyalty of the passionate few,” Ailes says early in the first episode ofa new Showtime series based on my 2014 Ailes biography that premieres on June 30.
No matter what you think about Ailes—I think he did immense damage to our civic space—it’s undeniable that we live in the political culture he fashioned in his image. As a young producer ofin the 1960s, Ailes learned how to harness middlebrow values of daytime television to build an audience of millions. It was on the set ofthat Ailes met Richard Nixon, then running for president in 1968, and talked his way into a job as Nixon’s media adviser.
Trump owes his victory in many ways to Ailes and Fox. But they’ve also put Trump in a box. In 2016, Trump had the loyalty of the Fox News base, and he still has it, amazing as this fact is to some Democrats. But he’s also become a much more defined figure—he’s tightly wedged in the niche that Roger Ailes created, which doesn’t seem to include more than, say,of the American electorate. That’s enough to make a great deal of money for a cable network.
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