Since its founding, BuzzFeed has led the transformation of a media industry threatened by tech megaplatforms, private-equity vultures, fickle readers, and declining ad sales. Founder peretti spoke with max_read
Peretti with Dao Nguyen, now BuzzFeed’s publisher, in 2013. Photo: Peter Yang/August As the decade began, there were reasons to be optimistic: America had elected its first black president, and despite a global recession just two years earlier, the world hadn’t cascaded into total financial collapse. Obamacare, for all its flaws, was passed, and then came the Iran deal and the Paris climate accords.
At Huffington Post, it was less about scoops and journalism. We were more of an aggregator, and we noticed at the time that Digg was a big source of traffic. During the primaries, when Obama and Hillary Clinton were competing, one of the things that was kind of shocking to me was how the Digg community was having this huge impact. When there was a story that was pro-Obama, it would quickly get voted at the top of Digg because Digg’s community liked Obama.
But you’re also saying that shift had already been in place before Trump was nominated or elected. And in fact, you could argue the more aggressive stuff, the less joyful stuff, was part of what pushed him to the nomination. But when you look at a post like “Signs You’re Raised by Asian Immigrant Parents,” we could see that half of the people reading it weren’t Asian. I think what ended up happening is that, over time, people realized you could do the same thing but have it be about a negative view of other people. Like, “This is who we are, and everyone else is threatening us.” Or, “You should be fearful of us.”
Yeah. The left-wing sites and centrist sites were all linking to each other and talking to each other, the left-wing sites were being checked by these mainstream sites, and the readership was kind of between the two. But Breitbart was kind of off in its own space, creating its own reality.
I had met him a couple times, and Ken Lerer knew him for a long time. I asked Peter for advice: “You know, the 2012 election’s coming up. We want to get into news. We have this vision of social content,” which was a new thing at the time, “and we’re doing it for entertainment and cute animals and internet memes, but now people are starting to share news.
Yeah. The internet started out with not a very deep metric for engagement, which is impressions. The first advertising on the internet was banner ads, and you couldn’t really tell if anyone saw them or not. It was just, “Oh, this image was served a bunch of times.” That built Yahoo and was how a lot of publishing worked. Then you saw that Google figured out you could actually look at whether someone clicked.
Is the Stanford Jane Doe impact statement an example of a story that was generated out of that kind of back-and-forth? But I mean, there’s sort of a deeper question there: What is news? Is news what the editors at the New York Times say is news, or is news what people care about, or is news somewhere in the middle between those two things or the intersection of those two things?BuzzFeed News’s slogan is “Reporting to you,” and it’s about that connection between really great journalists working in the service of our audience and things that matter to our audience.Yes.
It feels to me like Andrew Yang is the candidate who is best aware of this and is building a campaign around it in some ways. Putting aside hardware, if the 2010s were the decade of social — and if we’ve moved from portals to search to social — is a next era visible? I’m interested in the question of VC investment, too, because it’s been such a huge part of the story of media in the past ten years. BuzzFeed is obviously a successful venture-backed company. What do you think the effect of venture capital on these companies has been? Has the kind of media we consume been changed by VC funding?
I want to talk about workplace culture because BuzzFeed was one of the places that mainstreamed the early youthful start-up culture. I imagine you sort of see that as being integral to Buzzfeed’s success. BuzzFeed has a union now, too, and obviously you guys are not the only digital-media shop to have unionized. What do you think is driving that?
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Billie Eilish's Incredible AMAs Look Is Being Meme'd in the Best WayCheck out the best memes about Billie Eilish's incredible beekeeper outfit at the AMAs.
Baca lebih lajut »
Chrissy Teigen Turned Her Son Miles Into a Classic Meme, and the Resemblance Is HilariousMiles Stephens is the new 'Disaster Girl' meme, and ChrissyTeigen totally approves. 😂
Baca lebih lajut »
Priceless items stolen from Dresden’s Green Vault museumBERLIN (AP) — Thieves carried out a heist Monday at Dresden’s Green Vault, one of the world’s oldest museum, making off with three “priceless” sets of jewelry from the 18th century that German...
Baca lebih lajut »
Lizzo's Tiny Bag From the AMAs Inspired Some Crazy Funny MemesIt even has its own Twitter account.
Baca lebih lajut »
https://ew.comEntertainment Weekly has all the latest news about TV shows, movies, and music, as well as exclusive behind the scenes content from the entertainment industry.
Baca lebih lajut »