Guggenheim reiterated its buy rating on Boston Beer Company's stock and raised its price target to $462 from $449 per share.
Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli September 11, 2019 in New York City. - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube.
Shares of Boston Beer have risen 45% this year as the spiked seltzer category has expanded 200%. Boston Beer's Truly and the private Mark Anthony Brand's White Claw hold 85% share of the hard seltzer category, despite the number of brands in the category almost doubling from new entrants, said Grandet. While White Claw is still the category leader, Truly is beating Guggenheim's growth estimates with no signs of slowing down.
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Beer flows as overcrowded Oktoberfest opens in Munich
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“Ginger beer hair” is the autumn-themed color taking over your Instagram feedLooking for the perfect autumnal hue for your strands as the seasons change? 'Ginger beer hair' is the fall hair color trend taking over your Instagram feed, and it's stunning.
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