Buy a shirt to give peace a chance - BusinessWorld Online

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Buy a shirt to give peace a chance - BusinessWorld Online
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WHEN we’re running away from real tragedy: riots, plagues, and wars, of which we have seen far too much in the last two years, fashion tends to take a backseat.

Uniqlo released a line of T-shirts under the campaign “Peace for All.” These shirts have been designed with the collaboration of various luminaries from different fields. This list includes prominent urban planner and architect Tadao Ando, Samurai, Inc. Creative Director and CEO Kashiwa Sato, model and designer Ines de la Fressange, award-winning author Haruki Murakami, and 2012 Nobel Prize Winner for Physiology or Medicine Dr. Shinya Yamanaka.

The figures who helped design the shirts released statements where they discussed their vision. Mr. Murakami’s shirts have a drawing of a cat, and text that says: “save humans, save cats.” Mr. Murakami said, “I just wanted to be of some use . I think it would be nice to create a world in which people, and cats, can live in peace.”

Ms. De la Fressange’s shirt shows a symbol of peace, the dove, spelling out the words “Peace for All” with a yellow background. “Today, designers and fashion brands must be generous and think firmly about the world and about humanity. I believe people will enjoy participating in this new and ongoing commitment and in expressing their views about peace in such a pacific way. Don’t you want to wear this T-shirt?,” she said.

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