Burger King takes on McDonald's with a range of 'unhappy' meals

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Burger King takes on McDonald's with a range of 'unhappy' meals
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Burger King has launched a range of burger meals that focus on 'real' moods. The fast-food chain introduced a range of boxed deals it's calling 'Real Meals,' including the Pissed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don't Give a F---) Meal as part of Mental Health Awareness Month in May. The deal includes a Whopper sandwich, french fries and a drink.

Burger King is running a limited edition range of 'moody' meals for Mental Health Awareness Month, in May 2019The fast-food chain introduced a range of boxed deals it's calling "Real Meals," including the Pissed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF Meal as part of Mental Health Awareness Month in May. The deal includes a Whopper sandwich, french fries and a drink.

The ad swaps Burger King's well-known chorus "Have it your way," with "Feel your way," and claims to take an "intimate and raw look into the reality of feeling your way."for the campaign, and its president and chief executive, Paul Gionfriddo, said: "While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 .

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