The highly anticipated items seem to have been a major flop.
features a crispy white meat breast fillet topped with savory sauce, lettuce, and tomatoes served on a toasted potato bun. Then there'swith a triple pepper spicy glaze coating the chicken fillet, with all the same fixin's.
Itself a replacement for the subpar Crispy Chicken Sandwiches the chain had on the menu several years ago, the Ch'King lineWhile Burger King seemed to be rather late to the Chicken Sandwich Wars at that point, the initial feedback to the Ch'King provided some hope that late is better than never.
, who said the item was not only a superior chicken sandwich but also one of the best new releases the chain has had in decades.Still, that didn't seem to be enough to draw in the crowds, and the Ch'King was allegedly a huge disappointment when it came to sales."They spent a fortune on the chicken sandwich and it just didn't do what it was supposed to do," Dan Accordino, CEO of Burger King's major franchisee Carrols Restaurant Group, said earlier this year.
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