Daniel Lee heard the call of the wild for his Burberry debut, which was bristling with faux fur, more trapper hats than Davy Crockett could have dreamed of, and a garden of rose prints and embellishments.
He added a bright yellow duck print to the mix, just because “I find it very British. It makes me think of the park and Burberry is an outdoors brand associated with the rain and protection. And the brand is about functionality,” he said.
All of that buzzy color — including Donald Duck yellow — spilled onto new bag and shoe styles, faux fur scarves and trapper hats, categories that Burberry is hoping to pump up in the next years. , who hired Lee and called him a rare talent with a knack for dreaming up bestsellers, wants to double the overall leather goods business, including footwear, as he nudges Burberry toward 5 billion pounds in sales in the long term.
Lee said he “loves making bags” and has been spending a lot of time at Burberry’s prototype factory outside Florence. He said he’s excited to develop a “narrative” for the bags in particular because Burberry doesn’t have a big history in the category. His designs were miles from the prim leather classics that Burberry has been selling so far and ranged from a deep purple hobo style to boxy leather ones edged in fur, or with raccoon-style tails dangling from the straps. One looked like an upside-down bearskin swiped from the British Foot Guards who protect the monarch.
On the footwear front there were outdoorsy boots with rugged soles, and more delicate styles sprouting fur from all angles.
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