Gaze into the dystopian hell of bots dating bots.
Bumble, the company that distinguished itself from apps like Tinder by creating a “feminist dating app,” hasn’t done too many favors for that brand recently. Yes, there was the ad campaign thatinformed the audience
at Bloomberg’s Tech Summit of “a world where your dating concierge could go and date for you with another dating concierge.” Naturally, these “concierges” would make use of artificial intelligence software, which users could train by “This, by the way, will be the secret to digging Bumble out of its postpandemic financial hole: “We are going to lean in fast and furiously. We already have. … We are going to win. We will be the way people meet.
and found them wanting. Never mind that Wolfe Herd’s constant invocations of A.I. have failed to juice Bumble’s stock price, even though that’s been afor other tech companies. Folks, the future of “feminist” dating is a weird bot that will just go ahead and scour other bots for you. No transparency or human feedback required, dangit.Of course, Wolfe Herd could simply look to how her competitors are doing, even though, like Bumble, they aren’t in so hot a spot themselves.
can indeed be advantageous in assisting with online dating—for brainstorming openers and quips, for practicing basic tenets of conversation, for breaking the ice, for customizing and optimizing your communication. But to outsource the entirety of relationship-building to some bloodless avatar that decides to make all your choices for you won’t avail us in terms of loneliness and dating anxiety.
If anything, what may help most of all is the realization that bots can be a means, but not an end—along with the staunch reassurance that there is, indeed, another human receiving your winking
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