When trying to launch a female-driven dating app, Whitney Wolfe Herd faced continuous rejection. Now, the Bumble CEO says being underestimated is her superpower.
When it comes to business, Bumble founder and CEO Whitney Wolfe Herd swipes right on underdogs.
At the Aspen Ideas Festival in Aspen, Colorado, last week, the 33-year-old entrepreneur explained why she thinks being underappreciated is beneficial. Being overlooked or rejected can be an incentive to work harder – or find somewhere or someone who recognizes your skillset – whether you're just starting your career, switching jobs or pitching a new idea, Wolfe Herd said.
"I personally love being underestimated. I think it's a total superpower," she said."I think I've trained myself to be motivated by people who say 'no' and create energy from that." Wolfe Herd said she learned that lesson from personal experience. In April 2014, she resigned from dating app Tinder, where she was a co-founder and vice president of marketing. She then filed
against the company and her fellow executives. The lawsuit was settled in September 2014, and Wolfe Herd launched Bumble – a rival app intended as a kinder, female-led dating service – three months later.Download NBC 5 Dallas-Fort Worth
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