Buju Banton Unveils ‘Steppa’ Video Alongside New Roc Nation Partnership

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Buju Banton Unveils ‘Steppa’ Video Alongside New Roc Nation Partnership
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Buju Banton unveils new video and Roc Nation partnership and tells us he's 'working on a fellowship' in his first post-prison interview

In 1994, the Jamaican singer Buju Banton released a track titled “Murderer,” unleashing a torrent of fury and shame at killers — “Why did you disobey the first commandment?” — and any government that uses them: “Some are murdering people to collect medals/Stop committing dirty acts for the high officials/You could wash your hands until you can’t wash them any more/It is like an epidemic and you won’t find a cure.

Roughly 25 years later, Banton is still exploring similar themes: In his new video for “Steppa,” a roaringcut, the singer defuses a shoot-out, peacefully disarming gang members by collecting their guns before they are put to violent use. . “Things are not the way they used to be — crime and violence, the gap between the rich and the poor,” he continues. “Wasn’t that always my role, to bring some civility and some consciousness to human existence, to the music? I’ve not changed.

Banton released his new video on Friday, the same day he revealed a partnership with Jay-Z’s Roc Nation, which also manages stars like Rihanna and Lil Uzi Vert, and Island Records. “Steppa” is part of a flurry of a singles — “Bagga Mouth,” “False Pretense,” “Country for Sale,” and “Trust” — that Banton has put out this year.

This spurt of productivity is a welcome change for one of Jamaica’s biggest contemporary stars. In December 2009, Banton was arrested on drug charges.

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