To onlookers, the project looks like a simple case of opportunistic marketing assisted by the series’ new, cost-effective regulations.
But it also marks the beginning of a new chapter in Lamborghini’s history as, until this point, the brand has showed little interest in high-profile motorsports. UnlikeSo, what’s changed between Ferruccio Lamborghini’s single-minded mission to build the best sports car in the world and the low-slung SC63’s debut at Goodwood’s 2023 Festival of Speed? CAR spoke to the suits at Lamborghini – and it turns out the reasons involved are commercial , technical and existential.
‘We are a small company, we are small team, all the people are working like we say very close together,’ Mohr adds. ‘So they’re working together, sitting together – sometimes even on the same desk. So they’re sharing ideas, they’re sharing experiences, and this is a thing for sure.’ Lamborghini’s plans for racing stretch further than technical advancement, though. The top bosses are also concerned about leaving a legacy and improving the credibility of the company’s branding.‘Racing is competition, and being a sports manufacturer, competition is part of our DNA,’ explains Stefan Winkelmann, Lamborghini CEO. ‘We internally are very competitive, and we have also a lot of fans now in terms of motorsport.
‘The brand is made out of different facets,’ Winkelmann adds. ‘And for sure motorsport is a very important one. Not only if you win, but in general, because you are putting in one brick of the puzzle, which is building the brand overall next to the products, the licencing and also the museum and the history.’
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