Bud Light Seltzer and Bud Light will share a Super Bowl spot
By Nat Ives Jan. 8, 2020 3:16 pm ET Anheuser-Busch InBev SA plans four minutes of commercials during Super Bowl LIV on Fox next month, including a single 60-second ad that will promote both Bud Light and the new Bud Light Seltzer.
Last year AB InBev devoted one of its Super Bowl ad slots to its Bon & Viv Spiked Seltzer, whose ad featured a pair of mermaids talking up “fruit botanicals” and zero sugar. But Bon & Viv was outsold in 2019 by competitors such as Mark Anthony Brands’ White Claw.The company’s overall Super Bowl buy this year is in line with its traditional levels, but a reversal of its surge last year, when it ran more than five minutes of commercials.
Bud Light will also be highlighted in a new one-hour TV special the night before the game that features a music festival under its name, Mr. Marcondes said.
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