The backlash against Bud Light continues to sink the beer brand's sales following the Dylan Mulvaney controversy, as sales were down by nearly a quarter for the week ending June 3.
PublicSq. founder and CEO Michael Seifert discusses his patriotic marketplace designed to connect consumers to American brands that represent their values on The Big Money Show.brand over the Dylan Mulvaney controversy is lingering and sales of the beer continue to slide.
The sales slump began after Anheuser-Busch InBev – the parent company of Budweiser and Bud Light – sent personalized Bud Light cans to a number of social media influencers including transgender activist Dylan Mulvaney, who identifies as female. On April 1, when Mulvaney’s post with the personalized can went viral, many came to assume the cans were being sold in stores despite the fact that those cans were only sent to the individuals they depicted and weren’t available on store shelves. and other Anheuser-Busch products in response, prompting a decline in sales that is yet to rebound.
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