Bud Light continues to face backlash more than a month after its controversial partnership with transgender influencer Dylan Mulvaney, with a 24% sales drop.
Former Anheuser-Busch executive Anson Frericks discusses the sales of Miller Lite and Coors after the Bud Light controversy on ‘The Bottom Line.’
Bud Light continued to see a decline in sales during the month of May as consumers nationwide revolt against the nation's top-selling beer brand over its controversial partnership withThis is Bud Light's fifth straight week of plunging sales since Mulvaney first announced a collaboration with the brand, reigniting concern among distributors over whether the beer maker can successfully heal from the branding nightmare.
Compared to a year ago, retail sales of Bud Light in the U.S. were down by 23.6% in the week ending on May 6, surpassing the 23.3% decline the brand saw in the last week of April, according to data from Bump Williams Consulting and NielsenIQ, cited byAnheuser-Busch, Bud Light's parent company, also saw significant declines in year over year sales of its other products, though at a slower rate than in previous weeks. Budweiser sales were down 9.7% compared to 11.
Data from Connecticut-based Bump Williams Consulting also showed that total sales for Bud Light fell by 8% for the year so far, costing the company approximately $5 billion in losses. The sharp drop in sales prompted HSBC to downgrade Anheuser-Busch InBev stock to hold in early May, citing a"crisis" following the brand's controversial marketing campaign that sparked intense backlash after videos emerged of Mulvaney showing a can of Bud Light featuring the activist's face in celebration of Mulvaney’s"year of girlhood." The promotion quickly led to
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